The Manor Branding and Visual Identity

The Manor is a multi-service lifestyle store concept. Located at Fort Canning Park, The Manor is all about wholesome consumerism, being conscious of where our food and products come from and appreciating the people, their skills, effort and resources involved.

Before approaching the visual identity of the brand, an understanding of the store location and the target audience has to be clear, and give more perspective to the brand’s positioning.

 Phase 1

Service design thinking and strategic planning tools are essential to prepare a new business proposal at Fort Canning. This is the problem definition phase: it will define a gap in the existing suite of offerings at Fort Canning, and will culminate in a design brief for the branding of a new business in the precinct. 

 Phase 2

This project is the visual outcome of the brand’s values, aspirations and careful design direction. The Manor has a strong inclination towards fair and ethical consumerism in the market of premium and high quality dining and products. The design aims to hold true to the honesty and straightforwardness of the brand’s values, yet keeping it relevant to the carefully executed service and premium products.