CaltexGo is the fastest and easiest way for motorists to pay, earn and redeem loyalty points with just an app. The first app of its kind for Caltex, they need an app icon that’s identifiable and doesn’t go too far from their current brand.

I was tasked to design the app icon, along with a set of guidelines as the assets are to be shared with several other markets.

The client mentioned during the design iteration process that they would like to step away from flat vector visuals, and would like to incorporate the word ‘go’ in the icon.