My Resume in PDF can be downloaded here.

To see more detail about my work experience, skills and certifications, languages, volunteer experience – scroll down!

Experience

Tribal Worldwide

Jan’21 — Dec’22

UX/UI Designer
Developed design systems, conducting UX research and synthesis, IA, wireframing and prototyping, created animation and transition examples

Collaborated with development team, clients and stakeholders to devise solutions for projects with many moving parts.

Other notable accomplishments: Co-facilitated design thinking workshops for IMDA’s Girls in Tech and internal sessions for our coworkers. Undertook web accessibility training.

Screening Eagle

May’21 — Aug’21

UX researcher & designer
Conducted user research and usability testing for specialised tools to design interaction and format data visualisation that’s most usable for our clientele.

Worked closely with programmers on LED panels with strict technical restrictions and limitations to design an interface that is useful and intuitive.

Worked closely with product managers, engineers, in the early stages to ensure we meet objectives and timelines.

General Assembly

Oct’20 — Jan’21

UX/UI Designer in practice
In this immersive UX course, worked with clients in the medical field to create doctor- and patient-facing apps for remote health monitoring. The process utilised user research, usability tests, data visualisation, content and design strategy and design systems.

Tribal Worldwide

Dec’19 — Jan’20 and May’20 — Oct’21

Freelance art director
Animated banners for DBS, created key visuals for DBS collateral, graphic design work to update branding across print collateral for BMW.

BBH

Oct’18 — May’19

Freelance designer
Branding and identity work for Rochester Park, conceptualised and produced PR packaging for Netflix, graphic design work for Sentosa’s print collateral.

TBWA Singapore

May’15 — Aug’18

Designer
Designed microsite and website interfaces for internal applications and clients

App icon logo and guidelines, branding and identity, packaging design, in-flight entertainment screen and menu designs, OOH static and animated ads.

Clientele includes Singapore Airlines, Standard Charted, Caltex.

Capabilities

Skillset

  • Design thinking

  • User research & synthesis

  • Usability testing

  • Making sense of foggy projects

  • Information architecture

  • Wireframing & prototyping

  • UI design
Design system development

  • Working closely with developers and programmers

  • Collaborating and working with clients and stakeholders

Softwares used

  • Figma

  • Sketch

  • Principle

  • Axure

  • Adobe Cloud suite

  • Microsoft suite

Certification

  • User Experience Design Immersive
    By General Assembly

  • Accessible Web Design
    Internal training while employed at Tribal Worldwide

Education

RMIT

Jun’19 — Jul’20

Bachelor of the Arts in Design Communication

Lasalle College of the Arts

Diploma in Image Communications, specialising in illustration and photography

Sep’07 — Jun’10

Languages

English, native

Mandarin, conversational

Japanese, last in N3 study

German, completed A2

French, beginner (around A1)

Brands and clients

  • Proceq / Screening Eagle

  • Quilt.ai

  • Jurong Town Council

  • Public Utilities Board Singapore (PUB)

  • Infocomm and Media Development Authority (IMDA)

  • Ministry of Social and Family Development (MSF)

  • Singapore Airlines

  • Standard Chartered

  • Manulife

  • Caltex

Initiatives

Kitchen Garden

Co-creator
Designed and carried out programmes for 10-12 year olds in after school care, making use of the community garden nearby. The objective is to allow kids to learn with their senses about the cycle of plants and food.

Aug'20 — Dec'20

The Breakfast Club

Co-creator, facilitator and presenter
Planned and organised a forum highlighting the different or unusual occupational trajectories Singaporeans take. Taking place in a quiet, naturally-lit space, a small audience gathered over breakfast to listen to how such journeys may unfold.

Event in Nov'19

Volunteering

Living Alphabet

General volunteering activities
Worked in an Erasmus-funded programme for children in the outskirts of Berlin. Designed graphics and worked with fellow volunteers to clean the building and prepare meals among other various tasks.

3 weeks in Sep’18

Onkwawenna Kentyohkwa

Student volunteer
Helped to digitise language information of Kanyen’keha, a Canadian First Nations language spoken by about 3000 people.

Oct — Nov’14

Once Upon a Monday

Community volunteer
Chaperoned and guided students in an after school care programme in their experience at Winstedt School.

2 weeks in Dec’13